Peter Fleischer thought he had mastered the art of wireless networking. But
after spending hours one day swimming in instruction manuals
while trying to wirelessly tie five PCs together, he realized
his limits.
He even lost his connection to the Internet. So he called
the geeks for help.
"It should be so easy," he said. "But it's not, even for
someone who knows a lot. Anytime I think I'm a geek, I
talk to [an expert] and I don't know anything."
Indeed, more people are realizing that they don't have
to waste a day fighting with a computer when someone else
can come to the house to solve the problem
The geeks are happy to oblige. They make house calls by
appointment and perform computer-related tasks ranging
from setting up a wireless network to removing malicious
software that can track credit card numbers.
And customers love the geeks. In fact, the Geek Squad
has made two trips to Fleischer's Oak Park home.
Last week, Joey Jasion, dressed in a black clip-on tie,
white collared shirt and black polyester pants, came to
the rescue with what some would call divine intervention.
Jasion brought his bible--a zippered CD case with a collection
of operating system disks, drivers and utilities.
Within an hour, he established and secured the Fleischers'
wireless network, preventing others in the neighborhood
from tapping into the connection. Jasion installed a wireless
card on Fleischer's laptop so he could access the Internet
from the backyard.
On top of that, Jasion ran utility programs to detect
spyware and adware and showed Fleischer's two daughters,
Claire, 11, and Emma, 8, how to keep their computers'
software updates current.
"We went through my checklist in less than an hour," said
Fleischer, who prefers to pay for the convenience of a
geek rather than fix it himself. "I'm satisfied."
This year about $4.5 billion will be spent on personal
computers and laptops, according to Gartner, a technology
research company. But because the home repair business
is relatively new, and comprises many small, independent
firms, figures for the industry are not tracked.
Once the domain of a trusted family member or a kind neighbor,
the geek business is also going corporate, as chains like
Best Buy, Circuit City and CompUSA are starting to offer
in-home services. Additionally, some business-minded techies
are starting their own shops or opening a franchised business,
like Geeks On Call.
Costs for the services vary. HomeTech Computer Solutions
in Chicago charges an hourly fee of $95 while Best Buy's
Geek Squad service offers a flat fee starting at $129.
"Geek service is going to reawaken the days when doctors
made house calls," said Robert Stephens, who founded Geek
Squad in Minneapolis before selling it to Best Buy two
years ago. "It's gonna be easier than ordering pizza."
While the professional geeks find that some customers
have a basic knowledge of computers, many are novices.
"People are really frustrated when they call the big [computer
and software] companies and they don't get the service
they need," said Bill Weingarten, president of HomeTech.
"Most people don't know too much about computers. And
home computer systems are getting more complicated."
Weingarten started his company from a larger corporate
computer service, Garden Software Inc. three years ago
after his business customers asked about home service.
Now Weingarten focuses on the residential market and has
about 2,000 customers across Chicago and the suburbs,
he said.
"And it's gonna keep going in that direction," said Weingarten,
noting that there has been an increase in demand and competition
over the past few years.
For home computer users, having a geek on call can ease
the pain of trying to fix problems on their own.
Brian Bussey recently spent six hours on the phone with
tech support trying to fix his Dell desktop computer.
And after being switched back and forth among several
technicians, he still couldn't fix the problem.
Instead, he called HomeTech to troubleshoot his machine.
The problem, he discovered, was caused by several computer
viruses.
"Computers have gotten pretty complicated," said Bussey,
42, who has used computers for the past decade to manage
his small business. "If I had the time, I could keep up
with it. But I just rely on the professionals."
This week, Bussey again called HomeTech to help set up
his wireless network in his Evanston home and scan his
two computers for viruses and spyware.
"I could have spent a week" on it, he said. "But they
saved me."
- - -
Top service requests
- Install a wireless network
- Remove spyware, adware and viruses
- Network multiple computers for file and printer sharing
- Perform data recovery and migration of software to new
computers
- Install security tools to protect against Internet vandalism
Copyright © 2004, Chicago Tribune